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December 14, 2017 scottleduc

Logo Design and Iteration Project Using C.R.A.P.

CC image spalding logo by karlheinsport at Flickr
CC image spalding logo by karlheinsport at Flickr

Goal

  • Demonstrate the iteration process through:
    • Create many sketches on paper of logo ideas
    • Create many iterations of logo designs in Adobe Illustra

Product

  • Sketches and Adobe Illustrator graphics showing the evolution of design ideas
  • Final logo design

Student Samples

  • Coming soon! – Maybe?

Steps

  • Read Most Iconic Logos of All Time
  • Read How to Know if a Black Logo is Best for Your Business
    • Image from logomaker.com/blog/2018/01/10/black-logos
      Image from logomaker.com/blog/2018/01/10/black-logos
  • Develop a metaphor for your design ideas
  • CRAP-Design-Rules-Revised
  • Watch the Le Duc name-shape-logo-design-example slideshow
  • Learn about Design Basics and C.R.A.P.
  • Follow the generating ideas process
    • Brainwrite in many ideas paper
    • Brainstorm with other students
  • Scan your logo ideas sketches
  • Scan your final best idea traced in bold black marker
  • Upload your scans to Flickr as a .jpg file
  • Make at least 10 iterations on your best design
    • Extend the artboard to include new iterations
    • Artboard Tool
  • Use the Design Feedback Form to get feedback from another student about your design
  • Create a blog post titled, Logo Design and Iteration Project
  • Create headings
    • Summary
    • Sketches
    • Iterations
    • What I Learned and Problem(s) I Solved
  • Write what you learned and problems you solved explaining:
    • What feedback did you receive from your peers and what improvements did you make because of that feedback?
    • What were the most challenging parts of this project?
    • What are you most proud of in your work
    • What font(s) you downloaded and used
    • Resources you used to create your design

Tools

  • 99designs.com (Contests and Inspiration)
  • Adobe Illustrator (Mac or Windows – Not Free)
  • Inkscape (free and open-source)
  • Vectr (free online)
  • Sketch.io/sketchpad/ (free online)

Resources

  • Adobe Illustrator Tutorials
  • Download and install a font on a Mac
    • Video Tutorial
    • 1001fonts.com
    • Install into Font Book on the Mac
    • click picture to enlarge
    • Open the Character Window and chose a font
      • View > Type > Character
  • Chromebook: Change Fonts in Your Documents
    • Tutorial
  • Find or research inspiration for the logo
      • Look at 99 designs.com

Feedback Form

  • Design Feedback Form  (PDF)

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Related

  • Le Duc
  • Art
  • C.R.A.P.
  • Design
  • Film
  • Font
  • Game
  • Graphics
  • Illustrator
  • Logo

Published by scottleduc

I am the Educational Ninja! View all posts by scottleduc

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