
Goal
- Demonstrate the iteration process through:
- Create many sketches on paper of logo ideas
- Create many iterations of logo designs in Adobe Illustra
Product
- Sketches and Adobe Illustrator graphics showing the evolution of design ideas
- Final logo design
Student Samples
- Coming soon! – Maybe?
Steps
- Read Most Iconic Logos of All Time
- Read How to Know if a Black Logo is Best for Your Business
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Image from logomaker.com/blog/2018/01/10/black-logos
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- Develop a metaphor for your design ideas
- Watch the Le Duc name-shape-logo-design-example slideshow
- Learn about Design Basics and C.R.A.P.
- Follow the generating ideas process
- Brainwrite in many ideas paper
- Brainstorm with other students
- Scan your logo ideas sketches
- Scan your final best idea traced in bold black marker
- Upload your scans to Flickr as a .jpg file
- Make at least 10 iterations on your best design
- Extend the artboard to include new iterations
- Use the Design Feedback Form to get feedback from another student about your design
- Create a blog post titled, Logo Design and Iteration Project
- Create headings
- Summary
- Sketches
- Iterations
- What I Learned and Problem(s) I Solved
- Write what you learned and problems you solved explaining:
- What feedback did you receive from your peers and what improvements did you make because of that feedback?
- What were the most challenging parts of this project?
- What are you most proud of in your work
- What font(s) you downloaded and used
- Resources you used to create your design
Tools
- 99designs.com (Contests and Inspiration)
- Adobe Illustrator (Mac or Windows – Not Free)
- Inkscape (free and open-source)
- Vectr (free online)
- Sketch.io/sketchpad/ (free online)
Resources
- Adobe Illustrator Tutorials
- Download and install a font on a Mac
- Video Tutorial
- 1001fonts.com
- Install into Font Book on the Mac
- click picture to enlarge
- Open the Character Window and chose a font
- View > Type > Character
- Chromebook: Change Fonts in Your Documents
- Find or research inspiration for the logo
- Look at 99 designs.com
Feedback Form
- Design Feedback Form (PDF)
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