Why are some web sites easy to navigate and enjoyable? How does one build a great web site? Creating good information architecture, like a web site, is challenging. It involves iterative design, a cyclic process of prototyping, testing, analyzing, and refining a product or process. Iterative design is integral with developing good creativity and problem-solving skills. This project will take students through the web site design cycle to better understand the steps needed to build a successful web site and focus on continuous improvement, or Japanese kiazen design and life process influenced by American Edwards Deming, as a good 21st century work model.
Workflow Perspective

Goal
- Learn web design workflow
Standards
- 11.1 Explain project planning
- 11.2 Build a storyboard
- 11.3 Review and redesign
- 11.4 Demonstrate file management and naming conventions
- 11.5 Define graphics file types
- 11.6 Explain Creative Commons, copyright and image standard practices
Product
- Blog post with embedded images from Flickr
Examples
- To be placed later
Workflow Steps
Mock-ups (on Paper)
- Interview client
- Discover goal for the project and content needed for the site
- Diagram the site
- Storyboard on paper the entire design of the site with client
- Flow chart of the pages and content needed
- Develop a theme and visual interface metaphor to support visual thinking
- What icons, colors and fonts will help reinforce the web site’s theme
- Brainstorm ideas
- Respect legacy design (trademarks, logos, business identity)
- Build the navigation structure
- What buttons are needed?
- What look will the navigation buttons have?
- Make basic pencil and paper prototypedrawing of page sections
- No color or too much detail
- Just basic placement of page sections
- Header
- Navigation
- Side Bar
- Logo
- Main Section
- News
- Pictures
- White space
- Footer
- Revise basic drawing based on client feedback
- Repeat this step until client is satisfied
- Build color layout combinations
- Develop some color combinations based on color theory
- Represent main color and highlights combinations
- Explore color meaning and psychology
- Choose some color palettes
- Use some web color tools to establish good color combinations that relate to your theme
- Color Scheme Generators
- Examine Evergreen State College’s web site color scheme
- Choose web colors for a palette
- This will ensure good color reproduction online
- Keepthe color combinations devoid of text or other design elements
- We want to help the client choose just the colors schemes and not confuse with too much information
- Develop some color combinations based on color theory
- Share numerous color layouts with client
- Refine based on client feedback
- Ask client for web site text
- Edit for ‘chunking’ and ease of reading
- Scannability Checklist (From Head First Web Design Book)
- Clearly written headers
- Small(ish) paragraphs
- Use bold and italics to emphasize important words or phrases.
- Use lists (ordered or unordered) for appropriate content
- Revise complete design, with text, until you get approval to build digital version
Digital Mock-up (with Abobe Illustrator or Photoshop)
- Build computer-based layout
- Create a refined layout with Adobe Photoshop or Illustrator
- Include color combinations, design elements, logos, and text
- The mock-up should look just like the real web site, when the site is finished
- Create a refined layout with Adobe Photoshop or Illustrator
- Use only Creative Commons images and cite them in the code, preferably in CSS or HTML comments
- Feel free to use images from the client, too
- Share with client and revise as many times as necessary
HTML Mock-up (with Dreamweaver)
- Create a proper folder structure
- Use simple naming conventions like index.html, style.css, main_image.png
- Use only lowercase text for all file and folder naming
- Use only letter, numbers, hyphens “-” and/or underscores “_”
- Create a project folder
- Example: company_website
- Createmedia folder inside project folder
- Example: media
- Place all pictures, videos, or other media in this folder
- Use simple naming conventions like index.html, style.css, main_image.png
- Create a digital mock-up
- Get feedback from peers and teacher and revise
- Read this article and revise
- http://webdesignfromscratch.com/web-design/web-2.0-design-style-guide.php
- Focus on:
- Simplicity
- Central layout
- Fewer columns
- Separate top section
- Solid areas of screen real-estate
- Simple nav
- Bold logos
- Bigger text
- Bold text introductions
- Strong colours
- Rich surfaces
- Gradients
- Reflections
- Cute icons
- Star flashes
- Get feedback from professional designer and redesign
WordPress Option
- Use a WordPress template
Tools
- Paper (free)
- Adobe Illustrator (Free for 30 day trial)
- Inkscape (Free)
- Hulk server
Resources
Feedback Form
- Web Design Workflow (PDF)
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