Overview

The first video project is a combination of research and video production workflow.

Details and Goal of Project

• Create a commercial for one of the video formats researched
• The video should convince the audience to use the format you have chosen
• The video should be between 20 – 45 seconds
• You are allowed to work in teams but EACH person MUST turn in their own commercial
• Film and edit your own video

Research

Define the following concepts. All of the information is online.

1. What is digital video compression?
2. Define at least 6 video compression formats
   • Video formats try to do the following
     1. Create a small file size
     2. Maintain high quality
     3. Be highly compatible with numerous devices
   • Examples are  .MOV, .AVI,  .MP4
     • You need to find at least 6 (You can use ANY 6)
   • Include the following information

     • 1.When was this video compression format created

       2.  Who created this video compression Format ?

       3. What are the strengths of this Video compression format ?

       4. What are the weaknesses of this Video compression format ?

       5.  Where will you find this video compression format be used most often.

       6.  Is this video compression format popular?  With what groups of people?

   • VideoMaker.com articles  (as references)
     • Video Formats Explained
     • The Current State of Codecs
   • DVDYourMemories.com   (as references)
     • Types of video files containers
3. Know what is NLE?
   • Include an example we have on our computers
4. Sources are cited with an active link back to the web site

Planning

• BEFORE you are allowed to film, the teacher needs to approve your STORYBOARDED idea
  • Have a concept and a rough script on paper to show the teacher for approval
• Create a SHOT LIST
  • Use the back side of your storyboard to write the order you plan to film you scenes
• The teacher needs to know where you want to film and what extra things you need, if any

Filming

• Your partner will “act” for you and then you will switch roles
• Film the needed video clips
• Download any props or images to enhance you commercial (optional)

Editing

• Use Premiere Pro CC to edit your commercial

Publishing

• Export video from Premiere to your desktop and we will move them to turn in when finished
  • The export option is under the EDIT menu item in Premiere
• You can Upload to your school YouTube account as Unlisted
  • Video Tutorial

Sample Videos