Video Project 1 – Video Format Commercial


The first video project is a combination of research and video production workflow.

Sample Blog Post / Videos

Details and Goal of Project

  • Create a commercial for one of the video formats researched
  • The video should convince the audience to use the format you have chosen
  • The video should be between 20 – 45 seconds
  • You are allowed to work in teams but EACH person MUST turn in their own commercial
  • Film and edit your own video


Define the following concepts. All of the information is online.

  1. What is digital video compression?
  2. Define at least 6 video compression formats
    • Video formats try to do the following
      1. Create a small file size
      2. Maintain high quality
      3. Be highly compatible with numerous devices
    • Examples are .MPEG, .MOV, .AVI, .WMV, .MP4, 3GP, .FLV
      • You need to find at least 6
    • Include the following information
      • Who created it?
      • When was it created?
      • What are it’s strengths?
      • How popular is it?
    • articles
  3. What is the difference between MiniDV, SD, and internal storage?
  4. What is NLE?
    • Include an example we have on our computers
  5. Sources are cited with an active link back to the web site


  • BEFORE you are allowed to film, the teacher needs to approve your STORYBOARDED idea
    • Have a concept and a rough script on paper to show the teacher for approval
  • Create a SHOT LIST
    • Use the back side of your storyboard to write the order you plan to film you scenes
  • The teacher needs to know where you want to film and what extra things you need, if any


  • Your partner will “act” for you and then you will switch roles
  • Film the needed video clips
  • Download any props or images to enhance you commercial (optional)


  • Use iMovie to edit your commercial


  • Export video from iMovie to .MOV format on your Mac
    • The export option is under the SHARE menu item in iMovie
  • Upload to your school YouTube account as Unlisted

Sample Videos


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