Workflow – Poster Design

Creating good information architecture, like a poster, is challenging. It involves iterative design, a cyclic process of prototyping, testing, analyzing, and refining a product or process. Iterative design is integral with developing good creativity and problem-solving skills. This project will take students through the poster design cycle to better understand the steps needed to build a successful document and focus on continuous improvement, or Japanese kiazen design and life process influenced by American Edwards Deming, as a good 21st century work model.

Review the Non-Designer’s Design Book concepts

Goal

  • Learn poster design workflow

Standards

  • Build a storyboard / prototype
  • Review and redesign
  • Demonstrate file management / naming
  • Define graphics file types
  • Use Creative Commons, copyright and image standard practices

Product

  • Blog post with embedded images from Flickr
  • Printed poster for submitting

Examples

  • To be added

Poster Requirements

  • Size: 11 x 17 inches
  • This content required for the poster
    • CHS Arts Festival
    • An exhibition and celebration of student artwork including drawings, paintings, ceramic work and photographs
    • Tuesday, May 19th, 6-8 PM in the CHS commons
    • Refreshments and music provided!
    • People’s Choice Awards!

Workflow Steps

Mock-ups (on Paper)

  1. Interview client
    • Discover goal for the project and content needed
  2. Develop a theme to support visual thinking
  3. Make basic pencil and paper prototype drawing of page sections
    • No color or too much detail
  4. Revise basic drawing based on client feedback
    • Repeat this step until client is satisfied
  5. Build color layout combinations with colored pencils, markers, etc.
  6. Develop some color combinations based on color theory
    • Represent main color and highlights combinations
  7. Share numerous color layouts with client
    • Refine based on client feedback
  8. Ask client for poster text
    • Scannability Checklist
      • Clearly written headings
      • Small(ish) paragraphs
      • Use bold and italics to emphasize important words or phrases.
      • Use lists (ordered or unordered) for appropriate content
  9. Revise complete design, with text, until you get approval to build digital version

Digital Mock-up (with Abobe Illustrator or Photoshop)

  1. Build computer-based prototype of the poster
  2. Add text and images
    • Create a refined layout with Adobe Photoshop or Illustrator
    • Include color combinations, design elements, logos, and text
  3. Use only Creative Commons images and cite them in design
    • Feel free to use images from the client, too
  4. Share with client and revise as many times as necessary

Tools

Resources

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