Freakonomics – The Maddest Men of All

Ogilvy & Mather’s Rory Sutherland, an enthusiast of behavioral economics. (Photo: Betsy Weber)

Learn more about marketing and how much advertising and wording influence our decisions!

This week — voila! — we have a story about how Ogilvy (& Mather), the global marketing and advertising giant, is indeed pushing the limits on how behavioral insights can be applied in the real world. The episode is called “The Maddest Men of All.” (You can subscribe to the podcast atiTunes or elsewhere, get the RSS feed, or listen via the media player above. You can also read the transcript, which includes credits for the music you’ll hear in the episode.) – From Freakonomics web site

Podcast Link