Engineering Process – Report

Explanation

Engineering is evident all around us. How do people dream up, design and build the things in our world? From your toaster to the space shuttle and iPods, we are surrounded by industrial design and engineering. To better examine this process, research a common product’s development cycle.  How did this device come to exist?  Research each of the 6 phases, listed below, and explain the details of the story for each step.  Title each section of you report with the headings below.  Include a beginning section as a basic over view that introduces the reader to the device and it’s social significance.  Each section should be a 3 to 4 paragraphs in length.

  • Identify a Problem, Need or Opportunity
    • Where did the perceived need come from:
      • Market research?
      • Playing on existing strengths?
      • A new law?
      • Someone else’s success?
  • Research
    • Not just “how can we do this”, but  include competitive analysis, product differentiation, barriers to market entry.
      • One of the key (and sobering) ideas I learned as a young engineer is that every engineering decision is really a  business decision – its not enough to have the “best” idea  – Mr. Steele
  • Planning
    • Resource allocation (what did they have?, how did they use it?) and what changed their plans along the way?
    • How did execution match up with planning?
  • Prototype / Test

    • How many iterations?
    • How did they decide when it was “good enough”?
    • What/how many iterations did they make after it went to market?
      • (fix oversights, improve based on broader customer input, etc.)
    • What do they wish they had done differently?
  • Commercialize
    • How did they market the product?
    • How was it positioned against the competition?

Grading Rubric

CATEGORY
4
3
2
1
Research
The author has clearly done research in a wide variety of formats (books, internet, magazine and / or newspaper).
The author has clearly done research, but may be missing 1 source (only two sources from same medium, example only Internet resources).
The author has done basic research, probably in 1-2 sources.
No research is evidenced.
Paragraph Construction
The Introduction has broad background info and a strong, clear thesis. All other paragraphs include introductory sentence, explanations or details, and concluding sentence.
The Introduction has some basic background info and a clear thesis. Most paragraphs include introductory sentence, explanations or details, and concluding sentence.
The Introduction has a thesis. Paragraphs included related information but were typically not constructed well.
The Introduction lacks a thesis. Paragraphing structure was not clear and sentences were not typically related within the paragraphs.
Quality of Information
Information clearly relates to the main topic. It includes several supporting details and/or examples. It is clearly the authors original work.
Information clearly relates to the main topic. It provides 1-2 supporting details and/or examples. The author has clearly thought about the information.
Information clearly relates to the main topic. No details and/or examples are given. The author has not thought about the information.
Information has little or nothing to do with the main topic.
Sources Quoted
At more than the required 2 quotes are used. All sources (information and graphics) are accurately documented in the desired format.
At least 2 quotes are used. All sources (information and graphics) are accurately documented, but a few are not in the desired format.
Few quotes are used. All sources (information and graphics) are accurately documented, but many are not in the desired format.
Some sources are not accurately documented.
Full Meal Deal
Quotes contain an introduction that ties the quote to the paragraph. Plus the writer analyzes and explains why the quote is important. The analysis is at least twice as long as the quote.
Quotes contain an introduction. Plus the writer analyzes and explains why the quote is important. The analysis is about twice as long as the quote.
Quotes might contain an introduction. Plus the writer analyzes and explains why the quote is important.
The quote is just stuck in the paper without an explanation or an introduction.

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